Session Initiation Protocol (SIP) Trunking is a modern telecommunication service that allows businesses to make and receive phone calls over the internet. It is increasingly becoming a popular choice for both small and large businesses because it offers a number of benefits over traditional phone lines. Before we dig into the benefits of SIP in business communications, let’s understand how RingOffice SIP Trunking works.

What is SIP and how does it work

Session Initiation Protocol (SIP) is a communication protocol used for initiating, maintaining, modifying, and terminating real-time sessions that involve video, voice, messaging, and other communications applications and services between two or more endpoints on the Internet.

SIP is often used in conjunction with other protocols, such as RTP (Real-time Transport Protocol) for transporting media (e.g., audio and video), and SDP (Session Description Protocol) for describing the media streams.

SIP is used in a variety of applications, including voice and video calls, messaging, and conferencing. It is commonly used in VoIP (Voice over Internet Protocol) systems, which allow people to make phone calls using the internet instead of traditional phone lines.

Here’s how SIP Trunking works:

  • Your business sets up a RingOffice SIP Trunk or with any other service provider.
  • The service provider assigns the business a unique SIP address and configures the SIP Trunk to work with the business’s existing phone system.
  • The business’s phone system is then connected to the SIP Trunk using a VoIP gateway or PBX system.
  • When a call is made, it is routed over the internet through the SIP Trunk to the destination phone number.
  • The call is then connected through the public switched telephone network (PSTN) to the recipient’s phone.

Benefits of RingOffice SIP Trunking

SIP Trunking can be more cost-effective, easier to set up and manage, and more flexible in terms of scalability. It also allows businesses to take advantage of the latest communication technologies, such as virtual meetings and multimedia messaging. Overall, SIP Trunking can help businesses improve their communication infrastructure, increase productivity, and stay competitive in an increasingly digital world.

in-blog 5 Game-Changing benefits of RingOffice SIP Trunking for your Business

Multisite presence

RingOffice SIP Trunking allows users to connect to any office, regardless of its location, thus enabling them to maintain a consistent communication network between offices and reducing the cost of long-distance calls. In this way, you can convert long-distance calls into local calls.

If a business requires to have a local presence but does not have a physical location in that area, the most common approach is to use standardized toll-free numbers, such as 800 numbers. However, these numbers are not customized for the local audience and may not be very effective in connecting with customers and prospects. While there are benefits and drawbacks to using toll-free numbers, it is possible to have both local and toll-free numbers for a more comprehensive approach.

For a better local presence, you can set up a localized phone number with your RingOffice SIP Trunk service provider. Even in the absence of a physical office at a given location, all incoming/outbound calls made across that number are routed through the internet to deliver the communication signals at where your physical office is located. For example, if your clientele is based in Vermont but your business operations are locally offshored from Minnesota, you can have a number with a Vermont area code to present your business locally from Vermont.

Flexible communication

With RingOffice SIP Trunking, businesses can increase workplace growth and productivity as soon as the users are compatible with benefitting from the features of unified communications that can be delivered by SIP, Session Initiation Protocol. Unified communication systems provide enhanced functionalities and increased flexibility to users by allowing them to network via emails, instant messaging, and video conferencing across a range of devices. 

Cost-efficient return on investment

One of the most important factors in optimizing your business phone system is its ROI. With RingOffice SIP Trunking services, businesses save up from 40 – 60% in their costs of business communications. According to Gartner, companies switching to SIP Trunking are averaging up to 50% in savings every month.

RingOffice SIP Trunking supports businesses in setting up a unified communication system – combining traditional phone lines and VoIP networks to estimate a lower singular monthly cost for your business communications. In this way, companies do not need to pay for different communication services separately. In many cases, companies get to keep their existing phone systems and still benefit from RingOffice SIP trunking – avoiding the costs of replacing the handsets and getting familiar with a new system.  

Scalability and reliability

With traditional telephony, businesses ultimately reach the bottleneck, and the phone system starts to limit business growth. Switching/upgrading to a new phone system after a business has hit the ceiling can turn out to be very expensive. The best option to avoid this situation in your business growth is to use SIP trunks for your communications and benefit from swift networking between the offices and clientele alike.

Since SIP leverages your organizational internet connection, the potential to scale is limitless. Companies do not need to acquire local phone lines or PSTN gateways anymore. Additionally, since the business communication is hosted across the cloud based VoIP phone systems, SIP provides a consolidated network to combine both on-site a well as remote workers. One benefit of SIP Trunking for large businesses is the ability to easily scale up or down the number of channels as needed to accommodate changes in call volume, without the need for on-site installation. This flexibility allows businesses to adjust for seasonal fluctuations in demand. Additionally, RingOffice SIP Trunking offers reliable connections and can be customized to fit a business’s specific usage needs.

Unlike Plain Old Telephone Service (POTS), SIP trunking does not use a dedicated line connected to physical hardware where the chances of malfunction/trespassing are higher. Instead, RingOffice SIP trunks are maintained on geo-redundant data centers and are backed by 24/7 business class monitoring, built-in security safeguards and emergency failover features to ensure enhanced reliability.

Advanced features

Since SIP uses a data network to process signals, the call quality is significantly increased, providing customers with a better experience with your company. However, in the modern competitive marketplace, the call quality alone is not sufficient to impress your clients anymore. SIP empowers your business to leverage a number of advanced communication features such as smart call forwarding, re-routing, failover auto attendants, voicemail to email, call flows management, and smart rules to deliver customers a greater degree of professionalism.

Tired of traditional phone lines?

Look no further than RingOffice SIP Trunking Services! RingOffice offers a customizable SIP Trunking service with a range of features that can be tailored to meet the specific needs of your business. We also offer a variety of calling plans to choose from, allowing you to find the perfect fit for your business. Contact us now and our solution consultants will tailor a solution that best fits your business needs.